The Times reports this morning that Harvey Weinstein** is putting money into aSmallWorld.net, which is ostensibly the Swiss boarding school equivalent of Facebook/MySpace. It's friendster for people who self-identify as being dually-based in two large cities with modern Western economies, an abundance of 8-figure real estate and a luxury resort or two. Normally, it would be too small a deal to feel relevant to us, except that half the bankers/traders/private equity guys in New York have a profile, and the founder, above left with Harvey, is an ex-banker.
Of course, the first rule of aSmallWorld is that no one talks about aSmallWorld, or so implied a recent communique from the founders noting that someone had talked to the press about the service and had been booted out a result. (We're not sure if this counts as "talking about it" to the press, given that we are the press and given the newly added "press center" on the homepage. Guess we'll see if our profile gets pulled.)
** We were first introduced to Mr. Weinstein a few years ago, after some light skewering on our part--fake letters to Santa, and whatnot. "See?" he said, "I'm not so fucking bad, am I?" We declined to point out that he was speaking at a decibel level that technically constituted "yelling". Then again, we were at Marquee, there was loud music, and yelling may have been in order.
