YoTM sees what YOLO is doing and is coming in guns blazing. Read more »
the 'yo' concept
“…the more I think about it, the more I like the ‘yo’ concept. And it’s not because of the app’s latest feature: you can send a ‘yo’ to the username ‘worldcup’ to receive a ‘yo’ (and nothing else) anytime a team scores a goal. Rather, it’s because I’ve always thought that there is beauty in simplicity. I’m a minimalist. I like to sit in my scarcely furnished study with white-washed walls while I write this comment. I hate Christmas decorations. When on a vacation, I like to sit on the shore and stare at the sea in the summer, or climb up a cold, white mountain silently on skis in the winter. I loved to read the late Barton Biggs’s simple but beautiful prose about investing. Life is full of complexity –family, friends, work, politics, financial markets, the global economy. Coping with complexity requires filtering, sorting, reduction, concentration and, at least sometimes, simplification. Sometimes, a simple ‘yo’ can say and mean more to your ‘contacts’ than all the babble.” [BI, earlier]
The app, called Yo, lets people say “Yo” to their friends. Tap a name on the app’s list of contacts, and a text notification saying “Yo” pops up on the recipient’s smartphone, along with a recorded voice shouting the syllable. The idea is simple. It may turn out to be a dud. But $1 million has already been staked on its success. Or Arbel, the chief executive of Yo, said on Wednesday that he had raised that seven-figure sum from a group of angel investors led by Moshe Hogeg, the chief executive of an image-sharing app called Mobli. Yo has so much potential, Mr. Arbel said, that last week he left his job as the chief technology officer of Stox, a stock trading platform he helped start last year, and moved to San Francisco from Tel Aviv to work on Yo full-time. “People think it’s just an app that says ‘Yo.’ But it’s really not,” Mr. Arbel said. “We like to call it context-based messaging. You understand by the context what is being said.” [Dealbook]
“If it is not the best idea you’ve ever heard I’ll pay you 4 your time!” Read more »
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