Have you ever made plans to get drinks with someone, met them for said drinks, determined if there was any chemistry between the two of you, made a decision to have sex with that person based on whether or not you were attracted to him or her, and, if you were and did, went home afterward without money being exchanged? Then congratulations! You are a small business owner, according to a group of German entrepreneurs.
As a business model, it’s a win-win formula: Two potential partners set out to profit from a mutual transaction. That must be how the three business students from the University of Mannheim in southwestern Germany, who call themselves Oskar, Christopher and Julius, imagined things to be when they decided to offer their services by creating what could best be described as a free brothel. They offer stressed-out, female students uncomplicated and anonymous one-night stands. As future marketing experts, the students know that business ideas with at least a pseudo-philosophical foundation are often the ones that are best received. They call their project Bib:Love — a reference to the first letters of the German word Bibliothek, meaning library — and the slogans which they have plastered on posters around the university’s campus promise “Good Grades through Good Sex.” The young men claim that their project is about emancipation in a broader sense and that their initiative should be recognized as more than a mere coital campaign.
Lately, the men say, they’ve been getting numerous emails from students looking for more information. Oskar and his partners then reply: “Many students are too stressed out during exams to go out at night. This leads their sex lives to languish.” But armed with the knowledge that regular physical exercise brings health benefits and helps with studying, the young men behind Bib:Love are more than happy to provide support. Female students who spend their evenings drained and fatigued in the library and are in the mood for a little closeness and intimacy are encouraged to send an email. Then one of the three men will meet with them. If the circumstances are right, the meeting ends in sex. The men claim they have so far received 82 messages at the Bib:Love Hotmail. Some are searching for intimacy, some crack jokes and others are simply curious. Of these messages, nine have resulted in bookings. The meeting point is always the L3 student café on the University of Mannheim campus. “The L3 is the perfect spot because there are always a lot of students here during the week,” says Oskar. “Then you can meet and have a beer and check to see if the chemistry is right.” The young men reserve the right to withdraw their service should a girl’s appearance be unpromising.
Your move, Wharton.