Christine Kenney, a triathlete who works the equity capital markets execution desk at Citigroup (C) in Manhattan, starts every morning at work with a bowl of low-fat yogurt, honey, and a heap of chia seeds. Throughout the day she subsists on chia snack bars. “It’s better for my job because I’m not supposed to be off the desk very much,” she says, noting how she’s gotten most of the co-workers from her desk hooked on the seeds. “There’s other seeds out there that are nutritious, but this is the best. It’s the alpha seed.” Among Wall Street’s trading desks and bullpens, chia seeds are becoming the stimulant of choice. Healthier than coffee, cheaper (and obviously more legal) than cocaine, and less juvenile than a 5-hour Energy drink, chia has undergone a total metamorphosis from 1980s punchline (Chia Pet’s “ch-ch-ch-chia” jingle still haunts Gen Xers) to superfood. [BusinessWeek]
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