On June 24, 2011, a trader at Citigroup took on an extremely bold challenge: to finish, and keep down, a Crumbs Colossal Cupcake, within a 35 minute time limit. For those unfamiliar with the Crumbs’s menu, a standard, regulation-size cupcake contains about 3 metric tons of sugar. The Colossal Cupcake? “…towers at about six and a half inches high with deliciousness and love baked into every bite. Soft sponge cake with mountains of frosting and heaps of fun decorations will have cupcake lovers everywhere rejoicing. A huge (and we mean huge) surprise for a birthday or any occasion you can dream of. Serves 6-8.” And while said trader successfully devoured this beast of a cupcake, he was unsuccessful in keeping it in his body, rendering the attempt a failure, despite an extremely valiant effort.
At the time, there seemed little more to take away from the experience than the fact that someone had taken on a Food Eating Challenge of otherworldly proportions, and the Food Eating Challenge ended up taking him. No one stopped to think that maybe he should have gone for 3 or 4 standard size cupcakes; still a sickly amount of sweet, but probably a more manageable one. That going head to head with a cupcake the size of a cake was a fool’s mission; that it was to bite of more than anyone could chew. Now, we know it was foreshadowing what would one day come. Read more »
As we mentioned two seconds ago, today is Tim Geithner’s birthday, and a big one at that. The Treasury Secretary turns 50, and on a day when he’s away from his family, being held against his will, watching the market drive off a cliff, a drop for which he’ll probably be blamed, this is what his staff got him: Read more »
On several occasions around these parts, we’ve had discussions about what constitutes a worthy food eating challenge. And, more to the point, what constitutes a food eating challenge worth covering. To understand our position, one must know the history of our writing about The Food Eating Challenge (FEC), which began with a trader named Ian AKA Oyster Boy, who, in the summer of 2007, bet that he could consume 144 oysters in one hour at Ulysses. He completed the task at hand in a mere 15 minutes and then, ate 100 more in the remaining 45 minutes (which the staff had to bring in from next door, as they’d run out after the first leg). The gauntlet had been thrown down. And while a good number of you set out to perform feats of gastrointestinal fortitude that were imaginative, topical and, most importantly somewhat difficult, some thought that endeavoring to consume 8 vending machine items in 12 hours could be considered a challenge. After a while, we stated that such combinations of quantity + time would not be chronicled on our watch, in order to save yourselves (and ourselves) the embarrassment (first and second hand) of not only thinking that what amounts to a snack could be considered something someone would have a hard time completing but the shame of not even finishing it, which happened more than once.
Which brings us to a FEC that occurred earlier today at Citigroup, the merits of which are currently being hotly debated. Read more »