food eating challenges

On June 24, 2011, a trader at Citigroup took on an extremely bold challenge: to finish, and keep down, a Crumbs Colossal Cupcake, within a 35 minute time limit. For those unfamiliar with the Crumbs’s menu, a standard, regulation-size cupcake contains about 3 metric tons of sugar. The Colossal Cupcake? “…towers at about six and a half inches high with deliciousness and love baked into every bite. Soft sponge cake with mountains of frosting and heaps of fun decorations will have cupcake lovers everywhere rejoicing. A huge (and we mean huge) surprise for a birthday or any occasion you can dream of. Serves 6-8.” And while said trader successfully devoured this beast of a cupcake, he was unsuccessful in keeping it in his body, rendering the attempt a failure, despite an extremely valiant effort.

At the time, there seemed little more to take away from the experience than the fact that someone had taken on a Food Eating Challenge of otherworldly proportions, and the Food Eating Challenge ended up taking him. No one stopped to think that maybe he should have gone for 3 or 4 standard size cupcakes; still a sickly amount of sweet, but probably a more manageable one. That going head to head with a cupcake the size of a cake was a fool’s mission; that it was to bite of more than anyone could chew. Now, we know it was foreshadowing what would one day come. Read more »

  • 14 Aug 2013 at 3:31 PM

Have We Identified The Next Food Eating Challenge?

Back when the financial crisis hit, and financial services employees started getting laid off en masse, a lot of people took the opportunity to look in the mirror and ask themselves, “What do I really want to do with my time? Do I even like working on Wall Street?” More often than not, the answer was no. As it turned out, they’d been suppressing their true dreams all along, and now that working in finance was no longer an option, they finally found the courage to say, “What I really want to do is bake cupcakes. Butch ones.” Or, “What I really want to do is sell Greek food.” Or wedding cakes. Or dog jewelry. Deep down inside they’d known it all along but they’d just needed that extra little push that comes with being told to clean out your desk and leave.

Married couple Nick and Elyse Oleksak, he of GFI Group, she of Morgan Stanley,* didn’t have the luxury of unemployment to push them to pursue their dreams. What they did have was a passion. A passion for bagels. And a middle-of-the-night epiphany that changed everything. Read more »

  • 29 Jan 2013 at 11:46 AM

First Food Eating Challenge Of 2013: Underway


It’s another vending machine challenge and you know how we feel about those (too much time, not enough food, doesn’t put hair on anyone’s chest) BUT it does involve a contract (described as “amazing” by the half of Dealbreaker that was at one time licensed to practice law in New York1), the terms of which state that in the event of a loss, the loser will pay for a lunch he’s not invited to, so we’ve got award points for that. Read more »

As you all are well aware, from time to time we cover food eating challenges around these parts. We don’t chronicle all the feats of gastrointestinal fortitude that come our way, though, because while we love you all, not all of your FECs constitute what we’d consider an actual challenge worth covering. As previously discussed, our high bar has everything to do with the first contest we ever wrote about (as a postmortem), which involved a man named Oyster Boy, who consumed 244 oysters in 1 hour at Ulysses, throwing down the gauntlet down for one of you to pick up, vis-à-vis goring yourself for sport. Do we really expect anyone to match OB in magnitude or strength of stomach lining? No, we do not. Having said that, “challenges” such as eating 8 vending machine items in 12 hours (or in an unlimited amount of time!) are not going to cut it. It’s not an exact science but we look for FECs that are imaginative, topical, and/or represent a high degree of difficulty. (And while we wouldn’t actually advise it, live streaming the whole thing would make our day.) Which brings us to this afternoon’s challenge. Read more »

Who will emerge victorious? We’ll know soon. The challenge: 500 Starbursts in 12 hours. The contender: a financial analyst whose eyes may or may not be bigger than his stomach (41.666 in an hour? Don’t offer me that. 41.666 every hour for 12 hours? That’s a challenge). On the table: $500. The progress so far: he started at 8:30 CDT and has put away 250. The commentary: “He says he’s uncomfortable, but not disgusted. Yet.” The bonus: he’s live-streaming the event. Read more »

  • 21 May 2012 at 6:22 PM

Have We Identified The Next Food Eating Challenge?

The Montana State Society’s Testicle Festival in Virginia Square was a rousing success this year. Festival-goers consumed 110 pounds of bull and bison testicles, 84 liters of Crown Royal and 1,500 cans of beer this year, according to event organizer and Society president Jed Link. All three were records for the event, now in its eighth year. Organizers estimate that nearly 600 people attended the Testicle Festival, which was held at the American Legion post at 3445 Washington Boulevard. Even though the event didn’t start until 6:00 on Saturday evening, Link said a line started to form at 4:30 p.m. [ARL]

  • 01 Dec 2011 at 12:28 PM

A Modest Proposal

A reader/FEC enthusiast asks: “Today’s Living Social deal for five Big Macs and five large fries BEGS for a New Normal eating challenge. Someone has to have a hungry analyst, right?” Read more »