House of BODS is a dance studio in Central Florida. Since opening in 2007, it’s said to have gained thousands of clients who attend classes that incorporate “flirty, fun, and sexy moves that keep them wanting more.” Its mantra is “anything is possible if you believe baby” and what the brass at BODS believes, baby, is that this company has the potential to be huge. But right now, it’s small. HOBs has just one location, and last quarter its revenue was $5,517. How can BODs achieve a transformation akin to those of clients who started out tubby, out of shape, and unable to do a single high kick and in time “sweated themselves sexy”? Two words: DVD, infomercial. Read more »
Guns ‘n Roses
One day in 1994, while recovering from a ruptured pancreas, Guns ‘N Roses bassist Duff McKagan was puttering around his basement when he happened upon GnR’s financials from the previous six years. Flipping through the reports he had a bit of a panic attack when he realized, “I couldn’t make sense of it. I didn’t know how much we had made or lost on the tour,” and got himself into even more of a tizzy when he though about admitting to someone, “I don’t know what the fuck I’m doing.” So he decided to take some finance classes at Santa Monica Community College and while fronting his new band, Velvet Revolver, started giving financial advice on the side.
…word started spreading that he knew something about managing money. He began getting regular calls from musician friends with questions about everything from whether to buy a house to where they should invest their money.
It was around that time that McKagan realized a coupla things. 1) That he was pretty good at this money management stuff and 2) fellow musicians were comfortable being counseled by him because he didn’t “wear a suit” and therefore wasn’t representative of The Man. And that’s when a lightbulb went off. Read more »