House of BODS is a dance studio in Central Florida. Since opening in 2007, it’s said to have gained thousands of clients who attend classes that incorporate “flirty, fun, and sexy moves that keep them wanting more.” Its mantra is “anything is possible if you believe baby” and what the brass at BODS believes, baby, is that this company has the potential to be huge. But right now, it’s small. HOBs has just one location, and last quarter its revenue was $5,517. How can BODs achieve a transformation akin to those of clients who started out tubby, out of shape, and unable to do a single high kick and in time “sweated themselves sexy”? Two words: DVD, infomercial. Read more »
The “Workout Taking Over Wall Street” Involves Treating Your Place Of Work Like Your Own Personal “Curves”By Bess Levin
Random poll: is the guy or girl who sits next do you at work a) forgoing a chair and instead squatting in front of his/her computer b) doing lunges and push-ups behind you or c) breathing alarmingly heavily and sweating profusely post-deskside workout in which he or she shouted things like “Market’s going up! Heart rate’s going up!”? If you answered no to all of the above, your office is apparently miles behind the curve. According to a segment aired on Bloomberg TV earlier this morning, everyone on Wall Street is working out on the job. Read more »
This, and a psychological evaluation of The Beard, in Third Point's Q3 letter.