An artist's rendering

Back in January, SAC Capital amassed a 5.3 percent stake in Domino’s Pizza, making it the fifth largest investor, at 3.2 million shares. While Cohen didn’t have any plans to meddle with management, behind the scenes he did do his part to enhance the brand, not only in an attempt to maximize profits but out of a love for bread, sauce and cheese. Little tweaks included: use of the DPZamboni as the standard delivery vehicle (it can do 150 on 95), product placement that involved getting Domino’s featured in a few pizza delivery-boy themed pornos, and tasking SAC employees with slapping slices out of the hands of anyone seen eating a competitor, putting a finger in their face and warning “that’s one” (after one you don’t want to know what happens). Things were good. REALLY good. They were double penetrating the market and Steve had big plans for the future. Unfortunately, SC’s had to significantly reduce his stake over the last few months, after what we’re assuming was a difference of opinion based on this: Continue reading »