As you may have heard, Ferrari has introduced a new car, the FF, which comes with four-wheel drive, room for four and 15.9 cubic feet of trunk space, the most in its category. The FF, which will set you back $359,000, is being targeted to “wealthy families” whose head of household would like to be in a two-seater but has a wife, kids and all their stuff to consider. But this is just as good, says Fabio Barone Ferrari owner and chairman of the Passione Rossa owners’ club. “You can finally drive a real Ferrari, with its extreme performance, to take your family skiing.” With the FF, Ferrari is “widening its offer to niches it didn’t cover before,” said AT Kearney analyst Marco Santino. “It may be a winning strategy if they are bringing something really new to the market.” True but it seems us that Ferrari could be going after hell of a lot more niches than just wealthy family men and does itself a disservice by not considering the other individuals who would happily shell out for this thing. Continue reading »
ski trips
Ferrari Makes Push For “Wealthy Families” With Roomier, 4-Wheel Drive Vehicle, Fails To Target Other Potential Markets
By Bess LevinRegular Dealbreaker readers know that we spend a lot of time around these parts having the CFA v. MBA debate (well, not me, but some of you, amongst yourselves, in the comments, losing your shit). Today brings a point in favor of the b-school track, courtesy of Wharton. Apparently a bit of disagreement has been brewing between a group of students and the administration, re: whether or not the future business leaders of the world should be allowed to skip class in order to go on a ski trip to Park City. The administration says no, they shouldn’t, because it reflects disrespect for academic commitments, is discouraging to the faculty, creates a divide among the students going Wharton brand if this sort of thing go out to a) the rest of the Penn campus and b) the outside world in general. Obviously, the students wanting so badly to go on this trip saw things a bit differently and a dialogue ensued. For those of you who, after reading the full back and forth after the jump, would challenge the assertion that this case reflects a point for the MBA track rather than the CFA, I would ask you to show me the CFA program where you’re afforded the opportunity and downtime to say and draft stuff like:
* “The trip in no way takes away from Wharton’s rigorous analytical MBA program”
* “I honestly can’t think of a more rigorous or more analytical MBA program than Wharton’s.”
* “I am told that seasoned Wharton professors typically earn $250K or more per year. It would be nice if anyone in the administration held professors accountable for teaching quality.”
* “How can it be hard to defend the Wharton brand on the Penn campus when the Wharton brand is far more prestigious? Penn should be defending itself to us!”
