so much potential

  • 18 Jun 2014 at 5:25 PM

More To Yo Than That Meets The Eye: CEO

The app, called Yo, lets people say “Yo” to their friends. Tap a name on the app’s list of contacts, and a text notification saying “Yo” pops up on the recipient’s smartphone, along with a recorded voice shouting the syllable. The idea is simple. It may turn out to be a dud. But $1 million has already been staked on its success. Or Arbel, the chief executive of Yo, said on Wednesday that he had raised that seven-figure sum from a group of angel investors led by Moshe Hogeg, the chief executive of an image-sharing app called Mobli. Yo has so much potential, Mr. Arbel said, that last week he left his job as the chief technology officer of Stox, a stock trading platform he helped start last year, and moved to San Francisco from Tel Aviv to work on Yo full-time. “People think it’s just an app that says ‘Yo.’ But it’s really not,” Mr. Arbel said. “We like to call it context-based messaging. You understand by the context what is being said.” [Dealbook]