THE CHICKEN IS THE BUN!

A Double Down challenge occurred last Friday at 1PM. Man on man (in this case, employee v intern), thirty minutes, as fast as they could get ‘em in there. Luckily I was long gone by then but I’ve been asked to post the results, for those of you considering going up against your younger, hungrier slaves. Read more »

  • 19 May 2010 at 3:00 PM

KFC’s Chicken Sans Bun Sandwich Given Extended Run

Just putting it out there. Prospective participants and Paul Tudor Jones, take note.

Originally the sandwich — bacon and cheese surrounded by chicken filets — was to have been available through Sunday. But KFC said Wednesday that the sandwich will be available now for as long as customer demand remains high. Fast-food outlets and casual dining chains routinely dream up flashy new menu items to build buzz and lure ravenous Americans. The Double Down came onto the market on April 12 and was supposed to have lasted about six weeks. But it tapped into Americans’ fascination with quirky food and became a viral-marketing sensation. People posted videos of themselves eating the sandwich on sites like YouTube, and celebrities like Stephen Colbert gobbled it up. KFC said it has been one of its most successful sandwich launches ever. Later this month, KFC expects to sell its 10 millionth Double Down. They cost about $5.

KFC’s Double Down Bet Pays Off [MSNBC]

Related: First KFC Double Down Challenge Of The Season: UNDER WAY

  • 14 May 2010 at 6:00 PM

Analyst Attempting 8 DoubleDowns In 60 Minutes

I’ve already left and am posting this on the go so if there are typos I don’t want to hear it. I think we can all agree that any attempts to make up for last week’s 3 Munchkins in 3 hours challenge are welcome. Some background: “IBD analyst going for 8 in an hour for a measly $350. Says he’s doing it for pride. A very liquid market at 4-5. Total volume outweighs the payout by a huge margin.”

15 minutes elapsed, 45 to go: Two DD’s down, rounding on the third one. Colleague says: “Did I mention he’s washing down with a Foster’s oil can? A for effort.” (Furthermore: “You might like to know that the only KFC in midtown that could handle this volume was at Grand Central. Two separate DoubleDown runs were required.”) Read more »

Retired NFL player Bryce Fisher is a University of Chicago Booth School of Business student who will graduate next year. This summer he’s interning in Bank of America’s LevFin group. He’s 6’3, 265 pounds and whereas his fellow interns would probably pass out at the sight of a stack of Double Downs, hundreds of oysters or the entire contents of a vending machine, all he sees is a light lunch. Think about it.

30 minutes to go.

Gird your loins. (For some color on the participants, rules of this challenge, familiarize yourselves here.)

3 minutes down

Participant 1: one DD consumed

Participant 2: one DD consumed (“I feel like I have been eating for 10 minutes already”)

5 minutes down

Participant 1: two and a half down

Participant 2: two down (“getting harder to breathe”) Read more »