As you may have heard, Ferrari has introduced a new car, the FF, which comes with four-wheel drive, room for four and 15.9 cubic feet of trunk space, the most in its category. The FF, which will set you back $359,000, is being targeted to “wealthy families” whose head of household would like to be in a two-seater but has a wife, kids and all their stuff to consider. But this is just as good, says Fabio Barone Ferrari owner and chairman of the Passione Rossa owners’ club. “You can finally drive a real Ferrari, with its extreme performance, to take your family skiing.” With the FF, Ferrari is “widening its offer to niches it didn’t cover before,” said AT Kearney analyst Marco Santino. “It may be a winning strategy if they are bringing something really new to the market.” True but it seems us that Ferrari could be going after hell of a lot more niches than just wealthy family men and does itself a disservice by not considering the other individuals who would happily shell out for this thing. Continue reading »