As we have previously discussed, when one grows up in Greenwich, CT, there are certain expectations. Prep school, college, Wall Street, death. And in the beginning, Garrett Hoelscher did what he was told. He attended the Brunswick school, then Emory and did a summer internship at RBS. But he was just going through the motions. “Nobody there [was] passionate,” he told Business Insider. “It’s all just numbers and spreadsheets.” (Also, people smoked “two packs a day,” which offended him.) But he still took a job working at Wedbush Investments in LA, where the unhappiness followed. It wasn’t until a transformative weekend in Stratton, VT that decided he needed a change. And that’s when Hoeslscher, whose favorite quotation on Facebook is “Don’t talk about it; be about it,” came up with a plan. To sell waffles in Aspen. Continue reading »