Earlier this week, Lindsay Lohan filed a suit against E*Trade. The claim? That the baby in the brokerage’s latest commercial was based on her life. Lohan came to this conclusion because the character’s name is Lindsay, she’s referred to as a “milk-a-holic,” and there’s a suggestion that the young one is a man-stealing tramp (she also claimed that though the name “Lohan” is never mentioned, she’s attained first name recognition. Plus, the stuff about the baby being a strung out slut). For the grave offense, Lohan wants the spots pulled, and $100 million for the emotional distress they’ve caused her. Though not trained lawyers in the classical sense, our take was that while it seemed like Lindsay was being a little paranoid (/in need of money, and brilliantly tapping a new revenue stream), that whore-baby was definitely her. To that end, today the Post reveals how your loose Lindsay sausage got made.

The intimate glimpse into the Madison Avenue sausage-making process was provided by an Esquire magazine reporter, who was granted access to meetings at Grey Group as they hashed out the details for the spot. According to internal documents obtained by the magazine, workers at the Fifth Avenue ad company can be seen brainstorming on Sept. 10 about a cutting, but FCC-friendly, word to describe a trollop of a tyke named Deborah.

But less than three weeks later, in a document from Sept. 28, Deborah’s name is crossed out and replaced with “Lindsay,” according to the mag.

On the same page as Lindsay’s name is a slew of sleazy descriptors including “gutter hound,” “fish face,” “rug burn” and “skanky cake.”

When asked if the tramp baby was based on Lindsay, creative director Tor Myrhen said, “Not at all. I don’t think we even thought of it at the time.” Anyway! Let’s roll that tape again. Continue reading »