YoTM sees what YOLO is doing and is coming in guns blazing. Read more »

“…the more I think about it, the more I like the ‘yo’ concept. And it’s not because of the app’s latest feature: you can send a ‘yo’ to the username ‘worldcup’ to receive a ‘yo’ (and nothing else) anytime a team scores a goal. Rather, it’s because I’ve always thought that there is beauty in simplicity. I’m a minimalist. I like to sit in my scarcely furnished study with white-washed walls while I write this comment. I hate Christmas decorations. When on a vacation, I like to sit on the shore and stare at the sea in the summer, or climb up a cold, white mountain silently on skis in the winter. I loved to read the late Barton Biggs’s simple but beautiful prose about investing. Life is full of complexity –family, friends, work, politics, financial markets, the global economy. Coping with complexity requires filtering, sorting, reduction, concentration and, at least sometimes, simplification. Sometimes, a simple ‘yo’ can say and mean more to your ‘contacts’ than all the babble.” [BI, earlier]

  • 18 Jun 2014 at 5:25 PM

More To Yo Than That Meets The Eye: CEO

The app, called Yo, lets people say “Yo” to their friends. Tap a name on the app’s list of contacts, and a text notification saying “Yo” pops up on the recipient’s smartphone, along with a recorded voice shouting the syllable. The idea is simple. It may turn out to be a dud. But $1 million has already been staked on its success. Or Arbel, the chief executive of Yo, said on Wednesday that he had raised that seven-figure sum from a group of angel investors led by Moshe Hogeg, the chief executive of an image-sharing app called Mobli. Yo has so much potential, Mr. Arbel said, that last week he left his job as the chief technology officer of Stox, a stock trading platform he helped start last year, and moved to San Francisco from Tel Aviv to work on Yo full-time. “People think it’s just an app that says ‘Yo.’ But it’s really not,” Mr. Arbel said. “We like to call it context-based messaging. You understand by the context what is being said.” [Dealbook]

“When Ray Land launched Fabulous Coach Co., a Brandford, Fla., transportation business in 2004, the then shaggy-haired teen struggled to recruit drivers—and eventually gave in and trimmed his hair. “They didn’t say it was because of my age, but that’s what I’ve always thought,” says Mr. Land, who is now 23 years old. “I keep a very professional look and try to be cautious in how I talk to people. I don’t use the word ‘yo.’ “Still, Mr. Land says it can be tough for some of his 76 employees to see him as an authority figure, particularly those with children around his age. Some have told him they think of him as a son; others have referred to him as “the boy.” Mr. Land says the success of the company—which he says now posts $4 million in annual sales—helped boost his image among staff. “Once you can prove to them that there’s a reason you’re in your position, it’s a lot easier for them to respect you,” says Mr. Land. Although some employees are going overboard, asking for advice on everything from mortgages to relationships. “It’s crazy,” says Mr. Land. “I still live at home with my parents.” [WSJ]