The Hooters Stigma

Walk into almost any Hooters and it’s easy to see why some women might be creeped out. Wall-to-wall dark wood. Posters of bikinied Hooters girls. Titillated guys downing pitchers of beer and making cracks like: “They have great wings.” When Chief Executive Officer Terry Marks was hired last year to make over the chain, he found women also were steering clear because the menu was stale, the restaurants were dated and the food was overpriced. Marks wants to remove the Hooters stigma so men aren’t embarrassed to put the chain on an expense account and women aren’t as quick to veto a meal there…Marks insists Hooters will be every bit as sexy as always and that the iconic uniforms are there to stay. Instead, he’s freshening up the menu, creating a night scene and bringing more light into the restaurants to make it clear there is nothing to be ashamed of. [Bloomberg]