SUMNER Redstone, who split his giant Viacom media empire into two separate companies, is now trying to get the chairmen of the firms to stop fighting with each other and play nice.
Insiders say that nasty stories have been leaked to reporters about Viacom chief Tom Freston and CBS boss Les Moonves - and that staffs of each man believe the stories are being pitched by the rival camp.
When the chief flack for one chairman called the flack for the other and accused him of spreading lies, the spokesman allegedly confessed, "You're right. I work for a deeply insecure man who made me do this."
Page Six then goes on to note that spokepersons for both both companies deny the exchange took place but, well, they would say that anyway. Maybe the Viacom and CBS spokespeople need their own spokespeople.
Dirty Tricks By Viacom-Rades [Page Six] [Free Registration Required]