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Deals With The Devil Not Paying Off

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You could call it the curse of The Devil Wears Prada.
While the hit movie about a fashion editor from hell showcases dozens of high-end and mainstream brands, the sweet smell of success isn't rubbing off on Wall Street.
The share prices of brands that got placement in the movie have almost all slumped more than the wider stock market in recent weeks -- possibly reflecting a new caution about discretionary spending among American shoppers.

Somewhere Anna Wintour, the uber-fashion editor who runs Vogue and whose former staffer wrote the novel on which the movie is based, is laughing. Or not laughing, since she’s never actually been seen laughing, but gently tittering behind her oversized sunglasses.

Curse of the Devil Wears Prada