Remember when DC comics killed Superman? Yeah, we don’t remember that either. Because we never read DC comics. Those were comics for kids who did their chores, never skipped school and would rat on you to the prefects about the bottle of bourbon you had under the loose floorboards. Even when they tried to go dark, they couldn't shake the legacy of rainbows, aqua-blue tights and perfect hair. (Frank Miller's Dark Knight is the exception that proves the rule.)
Superman was the worst of it. A do-gooder whose biggest problem in life was that his girlfriend didn’t know he was a man of steel.
Bob Murphy says the real problem with Superman was that he needed an agent. Someone to set him up with the right jobs. Someone to help him make some dough with his highly productive skill set.
To best exploit his amazing potential, Superman should hire an agent (or even a team of agents) who is fully briefed on the Kryptonian's various powers, and then works around the clock finding potential employers. If the world of the Superman movies really existed, I would find some way of contacting him and make him the following offer: "Mr. El, if you let me be your agent, I can guarantee you $100 billion in pretax earnings the first year, or else I work for free. If we do meet the target, though, all I ask is a measly .01 percent commission on everything you earn above it."
If he took me up on this offer, I am quite confident that I'd be rich. Consider payload delivery: In 1990 Arabsat Consortium paid the Chinese government $25 million to launch a satellite into orbit, and this was considered an unfairly low price in Western countries. Because of the reduced risk (Superman won't explode on the launch pad) and scheduling convenience (he can do it tomorrow if you really need it done quickly), Superman could easily charge this amount. Since he was able to deliver the Eiffel Tower elevator (containing the nuclear bomb) into space in less than sixty seconds, Superman could leisurely put a dozen satellites into orbit per hour. At that rate (and assuming a forty-hour work week and two weeks vacation per year), Superman could earn $600 billion annually.
Superman Needs an Agent [Mises.Org]