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Okay, maybe. But in our experience, it's usually just money

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Forget about forecasting economic conditions or business models. This is what economics is for: answering the eternal questions. As in, "How the *&#@! did her land her?"
Freakonomics takes a look at why beautiful women sometimes marry unattractive men.

It may be that the unattractive man has a lot of money, or some other compelling attribute.
But a new study by Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics, suggests it may be a simple supply-and-demand issue: there are more beautiful women in the world than there are handsome men.
Why? Kanazawa argues it’s because good-looking parents are 36% more likely to have a baby daughter as their first child than a baby son—which suggests, evolutionarily speaking, that beauty is a trait more valuable for women than for men.

Why Do Beautiful Women Sometimes Marry Unattractive Men?
[Freakonomics Blog]