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BREAKING(ish): And the Tom Freston Replacement Is... Salmi in @ MTV

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We're hearing vicious unconfirmed rumors that the new head of MTV [Ed.--as in the channel] will be Mika Salmi, who is currently the CEO of Atom Entertainment (a recent MTV acquisition).** This will probably be announced Monday. Mika's bio (from a random conference website left over from 2000):

Mika founded AtomFilms in September, 1998... Prior to launching AtomFilms, Mika was the Director of Business Development for Getty Images and PhotoDisc, Inc. where he was responsible for new business development, acquisitions, and strategic business partnerships. Prior to Getty, Mika was in charge of business development for the media and entertainment industries at RealNetworks. He also spent seven years in the music business in various international roles for both Sony and EMI, and has the distinction of discovering and signing two major artists: Nine Inch Nails and The Presidents of the USA. Mika graduated with honors and Phi Beta Kappa from the University of Wisconsin and earned his MBA from INSEAD in Fountainebleau, France.

UPDATE: In the "more passable" vein (fun!) Now we're told Salmi's promotion is a bit further down the chain. Salmi's heading MTV (the channel) but not MTV (the entire division). [Ed.--Less interesting! Boooooo!]
** If we're wrong, we'll eat our blog. Or something.
Mika Salmi: CEO, Atom Films [BusinessWeek]
Keynote Bio: Mika Salmi