A few weeks ago bloggging tech mogul Mark Cuban wrote that anyone who bought YouTube would be immediately sued by the media companies whose copyrighted materials make-up so much of the most popular material on the video sharing website. Now he’s admitting that not only hasn’t this happened following the acquisition by Google, but it wasn’t ever likely to happen.
But not because the media companies don’t care about their copyright. And not because they just love YouTube so much they’ve decided to let the kids play with their content. It’s because they are suing smaller video sharing websites, building legal precedent favoring strong copyright enforcement and gaining leverage for negotiations with GoogTube.
If they can win some judgements saying these little sites are not protected by Safe Harbor rules, then they have all the leverage in the world to dictate licensing terms to sites that until now have not proactively enforced copyright but have instead chosen to rely on rightsholders takedown notices. If one of those sites has deep pockets, then it could turn into a payday for rightsholders, whether via lawsuit or licensing terms.
I Was Wrong [Blog Maverick]