Always the real thing - Dealbreaker

Always the real thing

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Coke's marketing and innovation chief (is that really a title?) is jumping ship, after only a year and a half at the "innovation" helm.
Sure it took Coke a while (70 years) to ditch its Norman Rockwell ads, but the Company was reinvigorated with its “New” formulation in the 80s. [Pause for effect and perhaps a slow bomb dropping sound] After that billion dollar debacle, the catchy “Do-do-do-do-do” (I counted the right number of “do’s,” just hum it in your head) jingle in the 90s polished the marketing track record. Ok, maybe not (and if you hummed it in your head without committing a violent crime, kudos). Hey, at least everyone likes cuddly extremely carnivorous penguin-eviscerating polar bears when they hand out carbonated beverages, right? Not so much? How about “starry-eyed surprised” spontaneous beachside roller skating parties consisting of people far too old not to have day-jobs? No…
Other than not disadvantaging quadruple amputees trying to count the number of quality Coke ads on available digits, the marketing team at Coke has demonstrated questionable competence in oh…the past century or so. We did like the Grand Theft Auto parody with the Bugsy Malone song, but other than that the past year or so hasn’t been an exception to Coke's marketing comedy.
Coke Marketing Chief to Leave - [WSJ]

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