As it turns out, Microsoft is totally prepared to compete with the new product from Apple. No. Really. Here's "Bill Gates" on the mPhone:
For the past twenty years, Microsoft has been working on something called the mPhone. I know how similar the names look, but we came up with ours first and you pronounce them completely differently. You don't say m-Phone like you're some idiot third grader taking a spelling exam. It's "maphown." You try to say it like it's one syllable, even though it's kinda two. Let's call it one and a half. It's this kind of outside-the-box thinking that made me the richest man in the world. Oh you know what? I think I'm going to capitalize the N, and say it stands for "new".
Introducing The mPhone [College Humor]