Skip to main content

How Successful Was The iPhone In Diverting Attention Away From Apple's Backdating?

  • Author:
  • Updated:

We warned you today was going to be a big day in backdating coverage. Here's a bit more.
Yesterday we speculated that one probable effect of yesterday's iPhone announcement from Steve Jobs would be to divert attention away from backdating at Apple and the backdated stock options Jobs received. Today's news coverage pretty much bears this out. In fact, Peter Cohan at Blogging Stocks even goes so far as to criticize the Wall Street Journal for not paying enough attention to the iPhone and its implications because the "editorial page editors' rage at Al Gore and Steve Jobs kept that from happening."
So how did the major business newswires and dailies handle the iPhone versus backdating stories? After the jump, a quick rundown of how the news sections (leaving out the editorial pages) dealt with the Apple story.

Wall Street Journal: 4 Apple headlines.
"Apple Storms Cellphone Game." A3 Backdating mention: paragraph 13.
"Apple Shines Tech Shares As Stocks Lag" C1. Backdating mention: None
"Apple Hits A High; Sprint Nextel Falls" C6. Backdating mention: None.
"Apple's iPhone: Is It Worth It?" D1. Backdating mention: None.
New York Times: One Apple headline.
"Apple Introduces Innovative Cellphone." Backdating mention: paragraph 12.
Reuters: "Apple's iPhone steals spotlight from rival tech show" Backdating mention: None.
Bloomberg: "Apple Targets Blackberry, Treo Clients With IPhone." Backdating mention: None.
So, yeah. The iPhone pretty much extinguished the backdating story from everywhere except the editorial page of the Wall Street Journal.