That's All (the Pig Ads) Folks!

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Next month’s Lunar New Year kicks off the year of the pig in the Chinese Zodiac. Many companies, including Nestle and Coca-Cola, plan to run pig-laden ads to commemorate the celebration, and Disney is launching a major marketing push into China focused on the character Piglet. Stimying the pig-planned fervor, China Central Television (CCTV) is pulling all initial ads with porcine imagery to avoid offending China’s estimated 20 million Muslims, comprising less than 2% of the population.
Unlike the rest of the Chinese citizenry, a few Chinese Muslims own fireworks, and several others posses hand held sparklers and assorted Roman Candles. The Chinese government is especially on edge, not wanting a repeat of 1993 pig year debacle in which some Chinese newspapers published a story in which a pig saves the life of Muhammad (true story, both in China and with Muhammad, we think) and several Muslims dressed up in a dragon costume and paraded around the town square.
Coca-Cola’s image in China could take a hit if it has to return to its Phil, the Fearsome Yet Honorable Cock ads it aired in 2005, the year of the cock.
Pigs Get the Ax In China TV Ads, In Nod to Muslims – [WSJ]

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