The corporate naming frenzy is in full gear with the rush of new stadiums emerging in New York. The Brooklyn Nets will soon be playing in Not Charles Barclay’s Arena, while the Mets will play in Citi Field starting in 2009. Corporate naming rights are proving to be big business – with the better part of $1bn going out the door for just two New York franchises. The Giants and the Jets are next on the list, and looking to cash in by hiring Wasserman Media Group as resident corporate sponsor fluffer.
The potential stadium names and corporate suitors include:
iStadium – Apple
Disputably Legal Resemblance to iStadium Arena – Microsoft
We Can See You Field – HP
Slightly Bigger than Citi Field DimonDome – JPMorgan
AH-64D Apache Longbow Park – Boeing
OurSpace – News Corp
Chromium VI Holding Bed #6425-5A – PG&E
What Happens Here Is Thankfully More Competitive Than Our Recent Contracts Stadium – Halliburton
Softballs NerfCenter - Hasbro
What’s In a Name? $400 Million - [DealBook]