Tickle Me Orgy

Bolstered by the success of T.M.X. Elmo last holiday season, Mattel plans to launch T.M.X. Cookie Monster and T.M.X. Ernie by next fall. The T.M.X. line of “tickle-me” toys is slightly smaller and much more technologically advanced than its predecessors. The new dolls will be far sluttier more affirming than Elmo, able to get off after a mere two tickles, opposed to Elmo’s three. Once tickled sufficiently, Cookie Monster giggles, laughs and rolls. Ernie, however, screams out “Oh Bert!” repeatedly, bobs up and down like a rubber duckie, starts squeaking and then collapses in a heap until you pour cold water on him.
Mattel released earnings yesterday, reporting an 8% and 11% rise in domestic and international gross sales respectively, with core brands such as Barbie showing growth for the first time in several years. Mattel (NYSE: MAT) was down almost a half a percent in after hours trading on Monday.
Following T.M.X. Elmo, here come his friends – [CNNMoney]
Mattel Q4 2006 Press Release