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Wall Street Journal: The College Humor Version

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No. This isn't just a gratuitous swipe at the front page reporting of the Wall Street Journal. It seems that the folks at Dow Jones, the Journal's parent company, are teaming up with Barry Diller to create a personal finance site for younger audiences. Diller's IAC bought up a stake in "girls gone wild"-style humor site College Humor so he's, like, totally an expert on what the kids want. We can see the marketing campaign now: cue hot girl in undersized t-shirt reading "I Don't Believe In The Retailization of Hedge Funds."
[Photo above is from College Humor sister site, which sells t-shirts by putting them on cute girls.]

Wall Street Journal Lite
[New York Post]