How do you like them sometimes rotten apples?

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It’s refreshing to see, at least for anyone who prefers a little balance in the technological world order, that not everything Apple touches turns to gold, which has been the case since the iPod (although the Power Mac Cube was shelved just as the iPod was launching in 2001). The Apple TV, which is a $300 doorstep, furniture leveler or sushi platter according to Fortune’s Brent Schlender, is Apple’s very own Zune, crammed with features that are unusable because of compatibility issues and lacking common sense controls – like a volume gauge on the remote. Schlender points out that the advertising push for the Apple box in the very medium it’s trying to transform is non-existent and that Steve Jobs would rather talk about his ignorance of options dating practices than the Apple TV.
Although computing giants still pursue the holy grail of Web/TV integration, the real changes in TV have come from complimentary hardware (DVR) or the displacement of content across an already established medium (video sharing with high speed internet connections). This gives Apple a 1-1-1 record when it comes to transforming media platforms, with its overwhelming victory in shaping the way we listen to and store music, a trip back to the drawing board with a clunker of a TV set, and a push when it comes to home-computing (I don’t think OS counts as defining the home computing platform, despite what Apple enthusiasts will tell you).
The debate rages over Apple’s effect on wireless communication with the arrival of the iPhone next month. Will the device be another example of battery gobbling feature creep or compatibility turmoil, or will the iPhone finally integrate music, video and phone in a user-friendly way?
Apple (AAPL) shares are up more than 2% today, shooting past the $115 mark to a new 52-week high.
The trouble with Apple TV [Fortune via CNN]

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