Evan Almighty Still Has 36 More Days to Flood the Mainstream

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Hollywood has had a decent summer so far, amidst sequel saturation. Fortunately for the movie biz, the sequel influx has been void of any huge flops, although offerings have underperformed slightly.
Although the industry is still in denial about the margin squeeze created by the astronomical budgets of this round of sequels, without any major hitches, many insiders were still optimistic that Hollywood could have a record-breaking $4bn summer. That is until the cruel box-office foiling Deus Ex Machina of Evan Almighty flooded theaters last weekend.
Evan Almighty is the first real major studio flop of the summer. The Universal Pictures release cost over $175mm to make and brought in just $32mm in its opening weekend. Who would have thought that a film in which the US is subject to a Biblical style flood in which the majority of jokes consist of wacky CGI animal high jinks would fail?
The “Almighty” franchise’s first installment (Hurricane Katrina, according to Pat Robertson), Bruce Almighty, cost $84 but made $68mm on opening weekend and $242mm in domestic revenue at run’s end.
Universal can at least boast the one success of the summer with Knocked Up (containing a premise about as realistic as Evan Almighty), which cost less than $30 to make and has made $109mm in a month.
So far in 2007, Hollywood box-office revenue is up 3.5% on flat theater attendance, causing analysts to lower estimates of that record-breaking $4bn summer.
Third Time's No Charm For Summer Blockbusters [Wall Street Journal]

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