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If you drop the price of a gadget no one is buying, does it make a sound?

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The Sony Blu-ray BDP-S300 player, already flying off the shelves at the speed of irrelevance, is now $100 cheaper, representing one of the fastest price declines in the consumer electronics industry, the Wall Street Journal reports. Whereas the old price of $599 certainly Blu, it's unclear whether consumers will exactly jump on the less costly device, as it still isn't as cheap as the equally un-purchased Toshiba HD DVD players which retail for less than $300. The media disc format wars are still in limbo, with Playstation 3 not yet tilting the balance in Sony Blu-ray's favor, although Hollywood insiders claim that Blu-ray has the most support thus far.
Sony Lowers Price Of New Blu-ray Player [Wall Street Journal]