Apple will release the iPhone tonight, but consumers and the mediaare unanimously apathetic. Wejust googled “iphone” and receivedfive results, four of whichreferred tothe International Paper Historians eg. “IPH, one group of paper historians…”

Whatlittle buzz there isfor the phoneseemsconfined to NYC, maybe just downtown. This picture of the Apple Store in Soho was taken by Scott Bressler.