Skip to main content

Maxim makes room for squares

  • Author:
  • Updated:

Maxim, once the leader of the lad-mag genre for teens who hadn't discovered the uncensored glory of the internets, is being kicked out of the cool kids table for good, to permanently sit with the squares. The New York Post reports that Dennis Group is selling Maxim, Stuff and Blender to Quadrangle for $250mm.
Former Jan Wenner sidekick Kent Brownridge is set to be the CEO of the new entity, while Steve Colvin will relinquish his position as head of American operations at Dennis. Quadrangle gets some international licensing deals and Maximonline, but doesn't get the British versions of Maxim or Stuff.
Done Deal [New York Post]