Henry Blodget' s Patented 2-Step Guide To Success With Classifieds

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Henry Blodget stands behind eBay’s decision to buy Kijiji (for the most part). Why? The purchase marks the ‘Bay’s prudent decision to “finally go into a business that makes strategic sense,” the world of online classifieds is just waiting for someone to conquer it, and Kijiji’s ads are “highly complementary” to eBay’s core business. Why not? Craigslist dominates the classifieds business, Craigslist is free, and Craigslist is “run by socialists who appear to have no interest in turning it into a real business” (and, ergo, will probably keep it free forever).
How can Kijiji compete with Craig? First, it should get some listings (or, “crap,” as Blodget calls it). Then it should capitalizes on Craig’s major flaw, which is that it’s “overloaded with crap.”
eBay Imports Kijiji: Good Idea, Tough Competition [Huffington Post]

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