Now Fox can take its headlines directly from the Onion, rather than the two entities constantly parroting each other (albeit one unintentionally). The Onion has cast its lot in the social networking sphere and tied its fate to MySpace, which may be the punchline in the vegetable’s comical history of trying to penetrate the social networking sphere.
The once undeniably awesome blossom has taken a hit with its most recent ventures. The Onion’s fate is still tied to print and online (print), with the kerplunk of the “Onion on your PDA” campaign followed by the “it’s not as good as we thought it would be” Onion News Network.
Despite some bad harvests, the Onion is a sizable media patch, as the print version has a circulation of 3 million and the web portal is trafficked by 4 million users a month.
Some highlights from the half-serious press release:
“The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible," Onion president Sean Mills said. "MySpace was, of course, a natural partner in that regard."
“The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace)," said Jeff Berman, GM of MySpace TV. "Also, we lost a bet."