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Hard to Explain

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Someone needs to explain to Portfolio that the "quality, not quantity" mantra doesn't exactly apply to ad pages. The second issue of Portfolio has 122 ad pages, down from 185 in the premier/premiere issue. Something tells us the special double fold-out, pop-up, insert-add-on nature of those 122 pages in the second issue aren't going to make up for the loss of 63 ad pages.
The glacial progression of the second issue has ceased, and the mag will hit newsstands on August 15 to much rejoicing.
Portfolio’s Second Issue Wraps With 122 Ad Pages As Deputy Editor Fired [Folio va Gawker]