Rupert Stops The Nothing

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DealBreaker’s probing coverage into the search for a name of News Corp and NBC Universal’s online video JV is over. The two companies finally put that billion dollar brain-trust to work and came up with a name that is bound to draw viewers and admirers alike.
The winner – Hulu. Hulu. We’re serious. Hulu – the result of a five month search. Hulu – when you get punched while trying to say the word “Hula.” Hulu – the lieutenant commander of the Enterprise when everyone has a cold. Hulu – how George Bush mispronounces the first two syllables of the folksy word “hullabaloo.”
It took the ad wizards five months to “capture” the spontaneity and child-friendly assonance of hip techie names like Lala, Tinkie-Winkie, Joost, Wii, WiiWii, Yahoo, Belo, PooPoo, Lyondell Chemical Company and Fuchs Petrolub AG*.
Conclusion - Either the marketing team is borderline retarded or it took Rupert this long to shout “Hulu” out his window during a storm in which he thought the Nothing was consuming the remnants of Fantastica and the Ivory Tower in which the childlike empress resides (which has been our theory all along).
The new site is going to begin invitation-only beta testing in just two short months. It is expected to launch in 2130.
News Corp and NBC Universal name video site Hulu [Yahoo Finance]
*There is a company that makes lubricants called Fuchs (we had to reprint it to believe it)

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