The Murdochification Of The Journal Already Starting

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Meaning that more people are reading the Journal for less time, at least online, following the Murdoch print media philosophy of more eyes, less ink (we would have also accepted: "words are offensive," or "who likes to read anyway?"). Maybe it's that people turned away from market news in July the same way you can't stare at a train wreck or maybe it was the Journal's new emphasis on less-reader-intensive celebrity nipple slips, but monthly numbers suggest a definite Pre-Post-erization (take a second to wrap your head around that term) of the now slightly less sacrosanct WSJ.
Editor & Publisher released its monthly traffic numbers for online newspapers for the month of July. Compared to May, when the glacial progression of the Murdoch buyout process was really kicking off, the Wall Street Journal in July was being read by more people for 2 fewer minutes on average per user per month. It was being read by 3% more people for 17% less time. Ok Rupert, you win.
The order of the top five online publications ranked by traffic remained static from May to July, with the Journal rounding out that club at number five. The online papers read more than the Journal are the NYTimes, USATODAY, Washington Post and LA Times (in that order). The top three all experienced greater traffic spikes than the WSJ from May to July and, wait a second...all experienced declines in the average time spent on the site per user which means that (you heard it on DB first) Rupert Murdoch is going to buy the NYTimes, USATODAY and Washington Post. The world's online print media is powerless to resist its reduction to large badly-punned inappropriate titles. Surprisingly, more people trafficked online newpapers in July than May, which confirms that suspicion that the people on vacation (your bosses) weren't reading online papers anyway (you knew your MD was illiterate, strangely out of the cultural/current event loop) and that there is an inverse correlation between how busy people are at work and online media traffic.
For some reason one of most significant swings from May to July was the average time spent per person reading the NY Post, which increased over 50%, from a paltry 6 minutes per month to over 9 minutes. Alright, now we're confused, what are you up to Rupert?
EXCLUSIVE: Top 30 Web Sites for July Traffic [Editor & Publisher]
UPDATE: Here's Ranking of 30 Most Popular Newspaper Sites for May [Editor & Publisher]

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