PE-Hating Documentary Film Makes Rookie Mistake (Of Not Getting Interior Shot Of Henry Kravis's Fridge*)

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Brave New Films held a screening of “The War on Greed: Starring the Homes of Henry Kravis” this morning in front of the KKR founder’s 625 Park Avenue apartment in an attempt to shame him into…something. Unfortunately, director Robert Greenwald didn’t do any recon before planning the event, and was disappointed to find out that Hank is currently on vacation in Palm Beach, at his 15,000 square foot home on North Lake Way, and would not be able to catch the flick**. Oh well. This is why they invented DVDs, and the WGA worked so hard on those sandwich boards.
The movie is a Cribs-style look at Kravis’s five homes, which he’s undoubtedly already familiar with, and includes some interviews with a bunch of people who make less money per year than the buyout king does in an hour-- $51,369--for shock value. (Not too much shock or value, though, because there are no interviews with anyone who makes significantly less than HK, meaning this girl). No sequel starring Stephen Schwarzman (‘s houses) has been planned, because apparently SS's homes don't have the height to make them leading men material.
Dan Primack’s problems with the film are that Greenwald “tries to provide some “substantive” context, in a simplistic and damning definition of private equity,” he’s “stuck in the 1980s and early 1990s,” and his “definition of PE fails to point out that some PE-backed firms add employees and increase value for the shareholders – which happen to be public pensioners, universities and charitable foundations.” Mine are that it it doesn't make me want to hate Kravis, it makes me (and the youth of America I watched it with) want to emulate him. And also, that there weren’t any shots of the gift-wrapping room in HK’s house in the Dominican Republican. Other than that, good movie.

The War on Greed [PEHub]
A Movie and Protesters Single Out Henry Kravis [NYT]
*The best part of every episode of Cribs
**KKR wouldn't confirm this but I sense it's true.

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