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Fooled By Correlation

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We guess, according to this theory, short-sellers are Patriots and longs are Giants. Actually, that sounds about right.

The market is likely to surge if the Giants beat the Patriots, according to the Super Bowl Stock Theory by sportswriter Leonard Koppett.
It says the market goes up if the Super Bowl champ was in the NFL before it merged with the AFL in 1970.
The Patriots joined the AFL in 1960; the Giants have been part of the NFL since 1925.

Weird But True [New York Post]