Volatility Is The Friend of Business News: Is Fox Making New Friends?

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This week may be the first real test for the Fox Business Network, TV Decoder’s Brian Stelter points out today. Market turmoil tends to drive up viewership for television business news, and FBN is running hard to catch the wave of attention directed at the rocky markets.
While CNBC was basically shut down yesterday, FBN carried the news of yesterday’s global meltdown live. CNBC, however, is responding with a two hour “Market Survival Guide” special that will air tonight from 7-9 PM. Because, see, CNBC is quick and nimble—like the Fed.
CNBC pulled out all the stops this morning, throwing Cramer on the floor of the New York Stock Exchange to echo the sentiment of some traders that the Fed should cut another 50 basis points. Charlie Gasparino got a little rough, declaring that “deleveraging is a bitch.”
We asked Bess what Fox did this morning and she replied, “I didn’t go to Burger King.”
Stocks Down, Interest In Business News Up [TVDecoder]

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