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Microsoft's Secret Weapon in Yahoo Bid: Advertising

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A lot of people are talking about this Microsoft/Yahoo deal/non-deal today, DealBreaker included. Stuff about News Corp, AOL, etc, etc, etc. What's gone largely unnoticed, however, is Microsoft's new ad campaign. I don't even think anyone at Yahoo has seen it, 'cause if they had, they would be begging Steve Ballmer to make them his play thing, and not playing this little game of cat and mouse they seem to be getting off on. Any company that can produce an advertisement like this one (pictured at left, click to enlarge) is a worthy partner.
Look At This MF'ing Mouse [aidsvertising]