Citi CEO Vikram Pandit just sent out the following memo re: change in tagline to all employees. I like it because it shows he’s really taking a stab at turning the diversified whorehouse into a profitable company, though, in all objective sincerity, if he really wanted to make this thing work, he would’ve gone with our motto suggestion. Which makes me think that actually, this has nothing to do with giving a rat’s ass about whether or not the company stops losing money, and everything to do with “having it up to here” (gestures towards head) running a company that cites Larry the Cable Guy as its spiritual leader.
Sent: Wednesday, May 07, 2008 5:03 AM
Subject: Citi Never Sleeps
I am pleased to announce "Citi Never Sleeps" is our new tagline.
I believe "Citi Never Sleeps" captures our organization's relentless commitment and boundless energy to serve customers in more than 100 countries, our global growth strategy, and our long-standing reputation
as a global leader in innovation.
"Citi Never Sleeps" is a newer version of the world-famous tagline that debuted 30 years ago and which continues to hold considerable brand equity.
This advertising enhancement builds on Citi's existing brand, one of the most valuable brands in the world, which was further broadened through global advertising campaigns last year, and supports the company's rich history of serving customers any time and any place through a variety of channels. The brand promise of driving success and the brand architecture rolled out last year remain intact.