The Transformation of The Wall Street Journal: Now With Less Wall Street

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The announcement last night that key Murdoch aide Robert J. Thomson, who had been charged with selecting the next top editor of The Wall Street Journal , had pulled a Dick Cheney and selected himself, will have many speculating about the future of the Journal.
But why speculate when the evidence is right on the front page of the Wall Street Journal? Today's front page shows that the worst fears of Journal watchers--turning the Journal into the New York Post or even the Sun--haven't come to pass. But there does seem to be a shift in focus. Newspapers communicate their image of what is important with their front pages. And the front page story is a prized win for reporters, conveying prestige among colleagues. A few months ago the news desk at the Journal was split between general news and business news, and business news seems to be losing some of its grip on the paper.
Take a look at what's on the Journal's front page. Today there are six stories. The top billing is giving to the story of Ted Kennedy's brain tumor. The two other above the fold stories are about the quake in China and the US military. Below the fold we have a story about doping scandals in the Olympics. Of these, only the military story--they plan to use more alternate fuels--has a solid business angle. The rest are general news stories. Murdoch, who is said to favor more general news more prominently placed in the Journal, must be pleased.
The "What's News" section continues to lead with business and finance news shorts. For now.

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