Erin Burnett: A Real Piece Of Work

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It seems that our obsession with Erin Burnett may not be accidental. According to her big New York Times profile, by none other than the highly influential Brian Stelter, Burnett's rise to celebrity was carefully engineered by CNBC.
Erin nicely handles the question that is asked of any successful, beautiful woman: what role did her looks play in her success? This is especially relevant at CNBC, where many of their viewers are known to watch with the volume turned all the way down until important news breaks. "There is an element of TV that is visual. You can't deny that," she tells Stelter. "But you're not going to be able to move to the next level without the passion, the contacts, the journalistic drive."
And man does she have drive. Erin (notice how well programmed we are by CNBC that we feel comfortable calling her by her first name) started out at Goldman Sachs but immediately began gunning for television business news stardom. She wrote to Willow Bay, the co-anchor CNN's "Moneyline" and landed herself the job of Bay's assistant and then as a writer at the network. Later, she somehow turned a job writing a business plan for an internet media start-up at Citigroup into an on air job. (It seemed she pulled a Dick Cheney and chose herself for the role.) This caught Bloomberg TV's attention, which got her noticed by CNBC.
One thing that the article doesn't explore is Erin's fascination with China, which she continued this morning on Squawk On The Street by announcing that she's far more interested in seeing Mongol than Dark Knight. (By the way, this might be the official contrarian line of the week. Two hedge fund managers said exactly the same thing to us this weekend.)

Needing a Star, CNBC Made One
[New York Times]

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