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Hipness League Tables: Financial Firms Ranked

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There's no doubt that the last year of turmoil in the financial markets has rearranged the rankings of investment banks, hedge funds and private equity firms. We're in a Nietzschean period, with a revaluation of all values (and a devaluation of most values).
So which firms have come out on top? The lads and lasses at HereIsTheCity, a London financial gossip sheet, has decided to rank financial firms according to the preference of employees and job-seekers. What are the prizes in the new financial economy? What are the "safety schools?" Although the methodology behind the rankings is a bit mysterious, HITC takes into account job security, work/life balance, job satisfaction, compensation/benefits and staff morale to create it's rankings. They present this as a ranking of which firms are "in vogue" or "hip" right now.
The results are controversial. Working for the Financial Service Authority ranks above working for Goldman Sachs. DE Shaw is the first rank private equity shop. Wachovia Securities is dead last.
After the jump, we bring you HITC's top ten and a link to the full list.

Top Ten Hip Financial Firms

1. BlackRock
2. Barclays Global Investors
3. JPMorgan Asset Management
4. Renaissance Technologies Corp.
5. Macquarie
6. Nomura
7. Och-Ziff Capital Management Group
8. D. E. Shaw
9. BNP Paribas
10. Scotia Capital
Is Your Firm 'In Vogue' In This Credit Crunched World ?