Honestly, I'm kind of digging this approach, from a PR standpoint. It's not just that they're defensive, it's like they're your crackhead cousin trying to convince you, the lucid-minded individual, that the money you're giving them isn't being flushed down the toilet. That it's actually going to be used in a meaningful way (for drugs) and paid back. "I really going to make it work this time, I promise," CCC says, his voice and body shaking. "Seriously, really, from one Joe to a Bro." I only wish they'd shot a video.