Skip to main content

"Be selective about whom you let past the velvet rope, limiting the 'filler' in favor of the hip, with just enough bankers to make a profit but not to make the crowd too square."

Here's that "groundbreaking" study on Marquee you've undoubtedly been forwarded 100 times, conducting by some pioneering HBS grads (and one prof).
Marquee HBS Case [PDF]

Related